Relevance, Authenticity and Awareness are the underlying principles behind the Forever Brand Philosophy. Without these, a brand will simply exist.
Forever Brands know themselves and their customers. Establishing your brand’s story is the first step on the road to awareness. This includes your brand’s values, and examining one’s ethics is an important part of the process. The second step, is to be aware of your brand’s environment. In the information age, it’s one thing to know, it’s another to be wise. Wisdom is putting information into action. The Forever Brand is wise.
Authenticity correlates closely with awareness. The brand that is self-aware is, by its very nature, authentic (at least internally). In this digital age, it’s easy to see how the inauthentic brand is at high-risk to fall from grace – especially as consumers become increasingly hyper-informed.