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Tag archive for Consumer - page 3

TECHNO HIPPIE REVOLUTION

TECHNO HIPPIE REVOLUTION

A new millennial citizen has emerged: the Techno Hippie. Their population expanding rapidly throughout the world’s concrete jungles, this species is most likely to be spotted in a fair-trade coffee shop, eating a sprout salad while signing Greenpeace petitions on a smartphone. Techno Hippies are…

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REVERSE INNOVATION

REVERSE INNOVATION

The intuitive assumption that poor countries are trying to play catch up with first-world countries is a strategic blind spot. If necessity is the mother of invention, we should turn our gaze to those in need. Usually, innovation comes from the top and trickles down…

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NORMCORES, THE NEW NORMAL

NORMCORES, THE NEW NORMAL

Once upon a time people were born into communities and had to find their individuality. Today people are born individuals and have to find their communities. A new youth culture is emerging. Read more about this macro trend. There’s an exhaustion with trying to seem…

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QUANTIFIED SELF (PREDICTIVE ANALYTICS)

QUANTIFIED SELF (PREDICTIVE ANALYTICS)

Technology now provides ways for improving mental health through stress detecting and self-treatment gadgets. New innovations offer time-starved, stressed and overworked consumers the edge on their peers by simply downloading an app for much needed relief on the pressures of modern life. The quantified-self movement…

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UPGRADIA

UPGRADIA

Whether it is ‘always wanting’ a new version of a consumer electronics device, or a software app update or even a food item that’s “new and improved”, consumers are relentless in their pursuit of “New”. The old model of physical consumption – purchase, use, declare…

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HYPERACTIVE AFRICAN BRANDS

HYPERACTIVE AFRICAN BRANDS

Africa, and other emerging markets including India and Latin America hold consumers whom are no longer willing to tolerate mass, untargeted messaging from brands. 2013 saw the biggest brands in sub-Saharan Africa roll out initiatives that allowed their consumers to participate in some truly novel…

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MILLENNIALS WILL DRIVE THE NEW WINE CULTURE

MILLENNIALS WILL DRIVE THE NEW WINE CULTURE

Whisper it, but in the speakeasies, new wave wine bars, Sherry-led oases and other achingly hip watering holes that are inhabited by Millennials, wine is becoming increasingly cool with the influencers and trend setters of a whole new generation. And it’s a fashion that looks…

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CHINA RED WINE

CHINA RED WINE

The consumption of Red Wine in China is growing at a rate of 20% year on year. Overtaking countries such as France and Italy, China is now the largest consumer of red wine globally, drinking around 1.865 billion bottles of wine last year. How does…

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MOBILISING AFRICA

MOBILISING AFRICA

The importance of mobile in Africa is growing at an exponential rate with an ever-increasing requirement for commuters from far lying areas to stay connected. Read what’s driving this trend. Like everyone, Africans want to be able to plan and execute their journeys affordably, enjoyably,…

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