Tag archive for Normcore

In this episode, John takes us through 3 mega trends for hypo-informed consumers. These trends affect businesses here in Africa and John gives us a little advice on how to make the most of them. Although many people may not realise it, mega trends have…

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At Future Collective, we’re constantly on the lookout for the latest global and local trends. In this episode, John takes us through 3 mega trends that affect businesses today and gives a little advice on how to make the most of these trends. Although many…

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Once upon a time people were born into communities and had to find their individuality. Today people are born individuals and have to find their communities. A new youth culture is emerging. Read more about this macro trend. There’s an exhaustion with trying to seem…

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