Humble beginnings There’s plenty of buzz around the web 3.0 and the sweeping changes it will bring to the industry, but few people actually know why it spawned and what it will bring. To understand this, it’s necessary to travel back in time and examine…
Recent research conducted by Deloitte shows that 86 percent of business leaders rate “culture” as one of the more urgent issues in their organisations, yet only 14 percent understand what the “right culture” really is. This problem is steadily increasing in urgency. Further research on…
I think we all can admit that the proposal process is broken. Besides the fact that proposals are costly to the agency, time-consuming, and typically result in low close rates, they are also a terrible way to start a relationship. The agency doesn’t have enough…
It’s still one of the great mysteries of the Internet: with the millions of images that bombard us on the web every day, what makes us click on one instead of another? Are some pictures universally appealing, or is art always a matter of personal…
A new study by career site FairyGodBoss shows that, after compensation, flexible hours trump every other factor when women are deciding on a job offer, regardless of their age or whether they have children. A recent study by McKinsey & Company finds that millennials of…
Soma’s CEO believes you shouldn’t have to choose between working remotely or in an office. Why not give your staff the best of both worlds? “Most offices are the average of what works for everyone,” says Mike Del Ponte, the founder of the water filter…
While Instagram isn’t necessarily right for every business, for brands marketing products or services (e.g., food, fashion and photography) that could benefit from being seen, it can be a powerful marketing tool. However, with an average of 80 million photos being uploaded to the site…
Believe it or not, advertising is dead. Or, at least, ‘advertising’ as we once we knew it is dead – and we might very well have killed it. The question that should be asked however, is not how this happened, but if we ever really…
Ever heard of the Makelangelo? What about the Pebble; or Coolest? If you haven’t, don’t beat yourself up about it – it turns out they’re pretty smart, well-engineered inventions created to solve real-life, everyday problems. And just in case you were wondering, they are, in…
In our fledgling digital world, a world of acronyms, idioms, hashtags and abbreviations, it often seems as though IRL* manners are virtually inapplicable. But online presence and a sense of decorum are (contrary to popular belief) not mutually exclusive. We know that social media is…
