John Sanei, CEO of Future Collective, shares 3 tips on how you or your business can prosper in 2015.
Becoming consciously aware of the consequences of our bad consumption habits, has created a massive movement towards wanting to lead a more guilt-free lifestyle. Read more about one of this year’s mega trends. Consumers are struggling with not only the economic situation in recent times….
The phablet, a portmanteau of the phone and tablet, is a class of mobile device designed to combine or straddle the functions of a smartphone and tablet. Pretty phabulous, right? Large-screened devices are taking off rapidly in developing markets. Market research firm Jana released a…
In this episode, John takes us through 3 mega trends for hypo-informed consumers. These trends affect businesses here in Africa and John gives us a little advice on how to make the most of them. Although many people may not realise it, mega trends have…
Where does it come from? Naturally nutrient-filled soil? A Monsanto lab? A factory driven by child labour? Regardless of ethical beliefs, people want to KNOW. This is not just about social responsibility. It has to do with a paradigm shift. People are becoming less concerned…
At Future Collective, we’re constantly on the lookout for the latest global and local trends. In this episode, John takes us through 3 mega trends that affect businesses today and gives a little advice on how to make the most of these trends. Although many…
AKQA’s Rei Inamoto argues that the thing we call advertising is over and offers four guidelines for moving into the next era, when 365-day connection, people-focused stories, and business invention will be key. “How are we supposed to judge a creative idea versus a…
As you know, we’re all about helping companies achieve real time relevance and growth in this ever changing market place. The more organisations we work with, the more we see that any growth needs to be underpinned by a strong, focused and robust culture –…
The aiming of a point-and-shoot camera at a mirror is possibly one of the most monumental advances in photography culture. Artists having been doing self-portraits for centuries, but never before has it been this easy. Now we share every aspect of our lives – we take…
