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The “Phablet” Trend in Established and Emerging Markets

The “Phablet” Trend in Established and Emerging Markets

The phablet, a portmanteau of the phone and tablet, is a class of mobile device designed to combine or straddle the functions of a smartphone and tablet. Pretty phabulous, right? Large-screened devices are taking off rapidly in developing markets. Market research firm Jana released a…

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UPGRADIA

UPGRADIA

Whether it is ‘always wanting’ a new version of a consumer electronics device, or a software app update or even a food item that’s “new and improved”, consumers are relentless in their pursuit of “New”. The old model of physical consumption – purchase, use, declare…

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