In this episode, John takes us through 3 mega trends for hypo-informed consumers. These trends affect businesses here in Africa and John gives us a little advice on how to make the most of them. Although many people may not realise it, mega trends have…
Where does it come from? Naturally nutrient-filled soil? A Monsanto lab? A factory driven by child labour? Regardless of ethical beliefs, people want to KNOW. This is not just about social responsibility. It has to do with a paradigm shift. People are becoming less concerned…
At Future Collective, we’re constantly on the lookout for the latest global and local trends. In this episode, John takes us through 3 mega trends that affect businesses today and gives a little advice on how to make the most of these trends. Although many…
As you know, we’re all about helping companies achieve real time relevance and growth in this ever changing market place. The more organisations we work with, the more we see that any growth needs to be underpinned by a strong, focused and robust culture –…
The aiming of a point-and-shoot camera at a mirror is possibly one of the most monumental advances in photography culture. Artists having been doing self-portraits for centuries, but never before has it been this easy. Now we share every aspect of our lives – we take…
‘The Next Black’ is a documentary film that explores the future of clothing. Watch as some of the most innovative companies on the planet share their opinion on clothing and its future, including: heroes of sustainability, Patagonia; tech-clothing giants, Studio XO; sportswear icon, Adidas; and…
Think globally, act locally: the integration of local markets into world capitalism. Is it possible for the universal and the particular to co-exist? Popularized in the 1990’s by sociologists and economists alike, the idea of “glocalisation” has been around for longer than you think. From…
In our busy and stressful lives, time is the greatest commodity, and entertainment our greatest release. Ecologically sustainable living is not always easy, nor is it always fun. A documentary on the tragedy of polar bears on shrinking ice-caps, or an animated comedy about a…
Technology now provides ways for improving mental health through stress detecting and self-treatment gadgets. New innovations offer time-starved, stressed and overworked consumers the edge on their peers by simply downloading an app for much needed relief on the pressures of modern life. The quantified-self movement…
Whether it is ‘always wanting’ a new version of a consumer electronics device, or a software app update or even a food item that’s “new and improved”, consumers are relentless in their pursuit of “New”. The old model of physical consumption – purchase, use, declare…
