Recently, we were fortunate enough to visit three distinctively different countries covering the mature, emerging and less-affluent markets and decided to create a three part series looking at the overall trends found within each. In Part 1, we’re in the Netherlands, a mature market driven by the Sharing Economy and Personalisation. Part 2 covers Fast Consumption in a typical emerging market like Dubai and in Part 3 we’re in Langa on the outskirts of Cape Town looking at how Connectivity is driving this less-affluent market.