Tag archive for South Africa - page 3

A new millennial citizen has emerged: the Techno Hippie. Their population expanding rapidly throughout the world’s concrete jungles, this species is most likely to be spotted in a fair-trade coffee shop, eating a sprout salad while signing Greenpeace petitions on a smartphone. Techno Hippies are…

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Technology now provides ways for improving mental health through stress detecting and self-treatment gadgets. New innovations offer time-starved, stressed and overworked consumers the edge on their peers by simply downloading an app for much needed relief on the pressures of modern life. The quantified-self movement…

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Whether it is ‘always wanting’ a new version of a consumer electronics device, or a software app update or even a food item that’s “new and improved”, consumers are relentless in their pursuit of “New”. The old model of physical consumption – purchase, use, declare…

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Africa, and other emerging markets including India and Latin America hold consumers whom are no longer willing to tolerate mass, untargeted messaging from brands. 2013 saw the biggest brands in sub-Saharan Africa roll out initiatives that allowed their consumers to participate in some truly novel…

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Whisper it, but in the speakeasies, new wave wine bars, Sherry-led oases and other achingly hip watering holes that are inhabited by Millennials, wine is becoming increasingly cool with the influencers and trend setters of a whole new generation. And it’s a fashion that looks…

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The consumption of Red Wine in China is growing at a rate of 20% year on year. Overtaking countries such as France and Italy, China is now the largest consumer of red wine globally, drinking around 1.865 billion bottles of wine last year. How does…

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The importance of mobile in Africa is growing at an exponential rate with an ever-increasing requirement for commuters from far lying areas to stay connected. Read what’s driving this trend. Like everyone, Africans want to be able to plan and execute their journeys affordably, enjoyably,…

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A new era in business innovation and global communication, enter The Amplification Bureau – Future Collective A potent blend of trend curators, business innovators and international brand & communication experts – hybridised to keep your business relevant. In today’s tumultuous markets we help businesses and…

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